LONDON, United Kingdom, 13th April 2016.- Mexico joined the opening of the London Book Fair 2016, in which will have an active participation.

The fair, which is celebrated from 12th – 14th April, is celebrating its 45 year anniversary, with more than 1,000 publisher companies from 67 countries around the world, in which Mexico is represented by a delegation of distinguished Mexican writers and new talents, who look forward to promote Mexican literature among British readers.

During the inauguration of the pavilion of Mexico, in which it participated the Ambassador of Mexico Diego Gomez-Pickering, John Whittingdale, Culture Secretary and Julio Trujillo, Editorial and Production Director of the Mexican Secretariat of Culture, it was recalled that the Mexican publishing market has registered a growth of 13% since 2010, in an industry that represents sales of USD $150 million.

In the ceremony, in which was highlighted the participation of our country during the last fair edition, where Mexico was the guest country (Market Focus) in the framework of the so-called Year of Mexico in the UK, due to the growth of the publishing industry in Mexico and its relevance in the market for books in Spanish.

To commemorate the 400th anniversary of the near simultaneous deaths in 1616 of both Shakespeare and Cervantes, it was presented last night the anthology Lunatics, Lovers and Poets: 12 stories inspired in Cervantes and Shakespeare, at the British Library.

Presented in association with And Other Stories and Hay Festival and supported by the British Council, Instituto Cervantes and Acción Cultural, have selected 12 contemporary international authors to write an original and previously unpublished story as their tribute to these giants of world literature. The anthology, comprises six English-speaking writers offering a take on Cervantes and his work, while six contemporary Spanish-language writers, including the Mexican authors Yuri Herrera and Valeria Luiselli, have written stories inspired by Shakespeare.