SIAL CANADA, the International Food & Beverage Tradeshow, is one of North America’s largest events for the food sector, where innovation, creativity and high quality meet.
It aims to provide the world’s producers with the opportunity to exchange ideas and learn all about innovation and the latest trends in the food industry. It also allows for closer trade ties with other nations. It is an ideal showcase for producers and a meeting point for business leaders from around the world.
The fair is a forum for presenting the latest industry trends, discussing new challenges facing the sector, and learning about consumer preferences. It also constitutes a unique opportunity to identify new buyers or distributors in the North American market.

ProMéxico will be participating with a national pavilion of 10 spaces made up of 10 companies in the food and beverage sector. This event will take place on Wednesday, April 2 at 11:00 a.m. at the Palais de Congres in Montreal, Canada.

Press Release
Embassy of Mexico

Ottawa, Canada, March 17, 2014

As a result of the agreements reached between the Prime Minister of Canada, Stephen Harper and the President of Mexico, Enrique Peña Nieto, during the meeting held in Mexico City on February 17 and 18 of this year, the government of Mexico will open a consular agency in Winnipeg, capital of the Province of Manitoba. This is another concrete action by the government of Mexico to strengthen relations between the two peoples as part of a broad agenda.

The opening of the consular agency, which will depend on the Consulate General of Mexico in Toronto, aims to strengthen the presence of Mexico in Canada and provide better service in terms of documentation, consular assistance and protection to nearly 7,500 Mexicans living in the Province, as well as those working within the Seasonal Agricultural Workers program.

Winnipeg is part of one of the continent’s most important north-south logistics corridors and its strategic location in the centre of Canada makes it a hub for air, rail and road transport. Trade between Mexico and Manitoba has increased 1,398% since the entry into force of the North American Free Trade Agreement. Today Mexico is the third largest source of imports for the Province and the fourth export destination. The new office in Winnipeg will facilitate identifying and capitalizing on new business and investment opportunities that would deepen the already vigorous trade, which in 2013 amounted to 842 million dollars. In terms of flow of people, over 50,000 tourists from the Province visit Mexico, particularly during the winter months.

Both Mexico and Canada are federalist countries, so the work to be done by the office in Winnipeg is particularly important with respect to facilitating a closer relationship between the Province and the Mexican state governments, building on existing agreements and memoranda of understanding with Durango, Jalisco and Nuevo Leon in commercial, agricultural, academic, scientific and research cooperation matters, as well as training in fire prevention.

The opening of the consular agency in Winnipeg will continue the rich history between Mexico and the Province of Manitoba. In the 1920s and 1930s Mexico had a Consulate in Winnipeg and throughout the years Mexico has been represented by distinguished honorary consuls. In particular, this Embassy recognizes the valuable work that has been done since 2005 by the current Honorary Consul of Mexico in Winnipeg, Mr. James Erwin Downey.

The consular agency in Winnipeg will join the Consulates General in Toronto, Montreal and Vancouver, career consulates in Calgary and Leamington, and the consular section of the Embassy in Ottawa, consolidating Canada as the second country with the most consular offices of Mexico in the world, following only the United States.

The Ambassador of Mexico, Francisco Suárez Dávila,
and the Premier of Manitoba, Greg Selinger

Press Release No. 025 /14
Mexico City, February 24, 2014


  • As part of his visit to Mexico, Canadian Minister Joe Oliver met with Secretary Guerra Abud

Mexican Secretary of the Environment and Natural Resources, Juan Jose Guerra Abud, met with Joe Oliver, Minister of Natural Resources Canada, who agreed to give continuity to cooperation agreements on forest fires and share experiences in environmental regulation.

Both officials acknowledged that bilateral cooperation has been instrumental in tackling forest fires to date, and considered that the recent signing of the MOU will help strengthen this collaboration.

The National Forestry Commission (CONAFOR) is responsible for Mexico’s implementation of the agreement, which includes the creation of an Operational Plan for the sharing of personal information, technology, skills, training, research and innovation in order to improve skills and knowledge in the management of forest fires and to provide effective assistance.

Secretary Guerra and Minister Oliver also exchanged experiences in environmental regulation with the support of experts and through technical visits.

During the meeting, Guerra Abud highlighted the work Mexico has been done in the development of legislation and planning instruments in climate change, which is a source of learning for bilateral and regional cooperation.

Upon concluding the meeting, the officials reiterated their desire to promote an agenda of bilateral environmental cooperation that contributes to guiding the development of both countries towards green growth that is respectful of the natural environment.

The meeting was attended by Cuauhtémoc Fernández Ochoa, Undersecretary for Environmental Development and Regulation; Enrique Lendo, Head of International Affairs, George Rescala Pérez, Director General of CONAFOR, and Luis Fueyo MacDonald, National Commissioner of Protected Areas (CONANP).

Press Release
Embassy of Mexico

Ottawa, Canada, March 12, 2014

The Ambassador of Mexico to Canada, Francisco Suárez Dávila, officials from the Secretariat of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA) and the President of the CRFA Show (Canadian Restaurant and Foodservices Association), Garth Whyte, inaugurated the Mexico Pavilion at the annual foodservice event held in the city of Toronto from March 2 to 4, 2014. Mexico’s participation was led by SAGARPA’s International Affairs Coordinating Office and the Agricultural Office of Mexico in Canada.

The CRFA Show has grown steadily since 1944, renowned for being one of Canada’s most important forums for doing business among suppliers to the restaurant industry. This market has a total of 80,800 establishments, including bars, restaurants, nightclubs and cafeterias. The Show welcomes roughly 12,000 visitors, and features over 2,200 producers exhibiting their wares.

At the Mexico Pavilion 14 companies participated with various products such as jams, gourmet salsas, dried chili peppers, amaranth, chia, vanilla, agave nectar, pickled green beans, traditional pot coffee, sotol, and more. Participation in the event enabled Mexican producers to learn about the latest ideas in product innovation and culinary trends, promote their products, and interact with key contacts and potential buyers from Canada’s food industry.

The 14 Mexican producers that attended the Show forged ties with prospective buyers, which will yield an increase in sales for Mexican companies. Highlights include a vanilla extract producer who, based on his participation in the Show, will see his products on shelves in food outlets in Montreal, as well as a recently formed business whose first exports of dried chili peppers will be to Canada.

For the ninth consecutive year, Mexico welcomed a record number of Canadian tourists during 2013, with the number of visitors totaling 1,599,409. Mexico has now become the world’s tourist destination most visited by Canadians after the U.S.

According to the Mexican Tourism Board’s (CPTM) Integrated System of Tourism Markets, last year the five most visited destinations by Canadians were: Cancun, Puerto Vallarta, Los Cabos, Mexico City and Mazatlan. Of note among these locations is Los Cabos, which saw significant growth in the number of Canadians who chose to visit, last year welcoming more than 150,000 Canadian travelers.

Globally Mexico was visited by 23.73 million tourists in 2013, which is the largest number in history. In addition to representing record figures for the country, consolidating it as a global tourist power, this figure is 1.4% higher than in 2012.

Among the countries with the highest number of tourists visiting Mexico, Canada ranks second only to the United States, which recorded an increase of 9% over 2012. Other countries that experienced significant growth in the flow of tourists were Colombia with 60%, Russia 40%, Peru 39%, China 27%, and Korea with 26%.

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